The Wholesale Formula is a proven, step-by-step process that shows you exactly how to take advantage of wholesale opportunities on Amazon the same way Dan & Eric have to build their multi-million dollar business.

“From the beginning we set out with aspirations of a perpetual motion business. Leveraging wholesale, we have been able to accomplish just that."

- Eric Lambert

The Wholesale Formula

Research. Replenish. Repeat.



& Success Stories From Real People

  • Aymeric Monello, TWF Success Story
  • Suzanne McDuffee, TWF Success Story
  • Josh Blake, TWF Success Story
  • Mandy Gunn & Sue Sadler, TWF Success Story
  • Mike Ross, TWF Success Story
  • Karl Goldkamp, TWF Success Story
  • "If you are interested in learning about wholesale and you don't take The Wholesale Formula it is akin to shooting yourself in the foot. Dan & Eric are true experts and this is the only wholesale program I can recommend because nothing else comes close."
    Chris Green
  • "I had been researching wholesale courses for a while before I found Dan & Eric. Once I got into the course, I knew I was in the right place. The teaching style is concise and clear. When the opportunity came to share this course with my community it was a no brainer."
    Jessica Larrew
  • "Many of The Wholesale Formula students are clients of mine. I can attest to the power of their course because I have personally witnessed those people grow their businesses and grow their inventory levels at our warehouse after taking the course."
    Brenden Sullivan
  • "The Wholesale Formula has been huge in taking my business to the next level. I was paying myself $2,000 per month from my business before I started the course. Within 6 months of joining the program my income from the business has jumped to over $5,000"
    Sean Elliott
    TWF Student
  • "Dan & Eric were there every day to answer questions and provide an amazing amount of support and insight. Bottom line is they are not only experts, but honestly and truly care about each person and their success!"
    Cheryl Breitman
    TWF Student
  • "It has amazed me what great results I've had with so little effort and doing it VERY part time. My goals for next year are to grow enough that my wife can stop working and we fund the down payment for our first home with our Amazon income."
    Tim Rossette
    TWF Student


This is YOUR opportunity knocking

The Wholesale Formula is the renowned and industry leading training program that teaches you how to build your own scalable and sustainable wholesale based Amazon business.

Some of the major benefits of a wholesale-based business model include:

  • Work from anywhere you have internet access
  • The product comes to you (or better yet is sent directly to Amazon)
  • Allows you to automate your business to create a passive income
  • Protection vs. the dreaded race to the bottom

The Wholesale Formula shows you exactly what to do every step of the way, right down to the exact email templates Dan & Eric use to negotiate for discounts on wholesale products.

With The Wholesale Formula, you get video training where you are taught how to find and identify wholesale products using Dan & Eric's proprietary strategies Reverse Sourcing and Leaf Sourcing, the blueprint on how to get approved to buy manufacturer direct, how to negotiate for the lowest prices on products, and how to streamline and automate your business.

But it doesn't stop also get access to the private TWF Alumni  Facebook Community to mastermind, collaborate and grow with other successful wholesale business builders. You'll also get case studies, transcripts and even more -  but it's all easy to digest and simple to use.


Eric Lambert (Left) & Dan Meadors (Right)

  • Ranked among the top 200 US Amazon FBA  Sellers
  • Sold over 500,000 products on Amazon
  • Generated over $20,000,000 in sales on Amazon

                    -THE STORY OF DAN & ERIC-
                                  (Creators of The Wholesale Formula)

In 2011 Dan Meadors & Eric Lambert began selling on Amazon as a hobby with an original investment of only $600. They worked nights and weekends buying products on clearance at local retail stores and selling them on Amazon for a profit. It only took a few months before they saw the potential to turn this hobby into a business as they both left their day jobs to sell on Amazon full-time. Since then they have been able to generate over $20,000,000 in sales on Amazon through tireless work and the dedication to build something great.  
These days, Dan & Eric don't work nearly as hard as they used too, barely getting in a 40 hour week work between the two of them...and their Amazon business is doing better than ever. This is because they spent years developing their own unique system to take advantage of wholesale opportunities that allow their business to run, grow and flourish independently of them.

That system is called The Wholesale Formula.
Dan and Eric now accept students a couple times a year to teach them The Wholesale Formula, a blueprint of the exact steps they used to build their multi-million dollar Amazon business.