In 2025, having the right software tools can mean the difference between a struggling store and a thriving e-commerce business.
Let’s make one thing clear.
These days, the right software tools can make ALL the difference to anyone’s success.
After years of trial and error working with thousands of sellers through The Wholesale Formula, we’ve compiled the ultimate beginner’s guide to the most essential software tools that will help you scout, source, manage, and grow your Amazon business.
The Amazon ecosystem has matured significantly since its early days.
What was once a rudimentary seller platform has evolved into a sophisticated marketplace requiring strategic approaches to inventory management, product research, and marketing.
However, this evolution has also led to a proliferation of software solutions – some essential, others unnecessary expenditures that can drain your capital and distract you from your core business activities.
It’s important to keep your tech stack lean when starting out, and avoid unnecessary bloat which will slow you down by learning more software tools and drain your capital for purchasing products.
This guide will help you prioritize the tools that deliver the most value at each stage of your business growth.
Scouting and Product Research: SmartScout
Product scouting is the foundation of any successful Amazon business.
The ability to identify profitable products with sustainable demand patterns can make or break your wholesale operation.
While tools like Helium 10 have long been industry standards, we’re particularly excited about SmartScout. Unlike other platforms that were primarily designed for private label sellers, SmartScout is dynamically built for wholesale sellers.
Many Amazon sellers start with platforms designed for private label research, then attempt to adapt those insights for wholesale strategies.
This approach works, but it’s not optimal.
SmartScout addresses this gap by providing features specifically tailored to wholesale business models.
Key features of SmartScout include:
- Precise wholesale account targeting
- Advanced filtering capabilities
- Intuitive user interface
- Detailed market insights
What makes SmartScout particularly valuable is its ability to help you identify potential wholesale partners based on their current Amazon presence. Rather than just finding profitable products, you can discover which brands might be open to adding additional sellers or those that could benefit from your particular expertise.
Pro tip: Take advantage of their free trial for TWF students to test the platform’s capabilities and see how it can transform your product research strategy.
When evaluating scouting tools, consider your specific business model.
If you’re exclusively focused on wholesale, specialized tools like SmartScout may provide better ROI than general-purpose solutions. However, if you’re running a hybrid business with both private label and wholesale components, a more comprehensive platform like Helium 10 might still be your best option despite its primary focus on private label sellers.
Email and Contact Discovery: NetHunt CRM and Snov.io
Finding and connecting with potential wholesale suppliers can be challenging. We recommend a two-pronged approach using NetHunt CRM and Snov.io.
The outreach process is where many Amazon wholesale sellers face their first major hurdle.
You may have identified promising brands through your scouting efforts, but how do you actually connect with decision-makers?
Cold outreach without the right tools often results in wasted time and missed opportunities.
NetHunt CRM
NetHunt offers a free trial perfect for managing brand contacts and tracking your outreach efforts.
It functions as the organizational backbone of your outreach strategy, allowing you to track conversations, set follow-up reminders, and analyze response rates to optimize your approach.
Its features include:
- Contact management
- Email tracking
- Pipeline visualization
- Integration with various email platforms
What sets NetHunt apart from generic CRM solutions is its seamless integration with email platforms. This integration allows you to maintain your outreach workflow without constantly switching between applications, making your process more efficient and reducing the likelihood of missed follow-ups.
Snov.io
For contact discovery, Snov.io remains a powerful tool.
Finding the right decision-maker’s email address is often the biggest challenge in outreach.
Snov.io addresses this by helping you identify and verify contact information for potential wholesale partners.
Its free version allows you to:
- Find email addresses
- Verify contact information
- Track email campaigns
- Generate lead lists
While other contact discovery tools exist, Snov.io’s balance of affordability and functionality makes it particularly well-suited for Amazon sellers who are still building their businesses. The platform’s verification features help ensure that your outreach efforts reach the intended recipients, increasing your chances of establishing productive wholesale relationships.
Pro Strategy: Use Snov.io to find contacts, then manage them systematically in NetHunt CRM. This combination creates a streamlined workflow where contact discovery feeds directly into your relationship management system, increasing efficiency and reducing the chance of promising leads falling through the cracks.
As your business grows, you might consider more sophisticated outreach tools like MindLead, which some of our more experienced sellers have reported success with as an alternative to Snov.io. The key is finding tools that integrate well with your existing workflow and provide reliable contact information without breaking your budget.
Inventory Management: So Stocked
Inventory management can make or break your Amazon business. While Amazon’s native tools have improved, they often fall short of providing comprehensive insights. As you grow your business, this may be one of your first paid tools you integrate.
Poor inventory management leads to two equally problematic scenarios: overstocking (which ties up capital and increases storage fees) or stockouts (which damage your search rankings and customer relationships).
Finding the right balance requires sophisticated forecasting and planning capabilities that go beyond Amazon’s built-in features.
So Stocked stands out as a game-changing inventory management solution. Its strengths include:
- Advanced forecasting capabilities
- Complex supply chain management
- Handling intricate lead times
- Precise restocking recommendations
What makes So Stocked particularly valuable for wholesale sellers is its ability to handle complex supplier relationships.
Unlike private label businesses that typically work with a single manufacturer per product, wholesale operations often juggle multiple suppliers with varying lead times, minimum order quantities, and reliability factors.
So Stocked’s robust feature set accommodates these complexities, allowing you to make data-driven inventory decisions.
For businesses with complicated sales patterns or multiple suppliers, So Stocked offers the granular control you need.
Seasonal products, items with long lead times, or products sourced from multiple vendors can be managed effectively through its intuitive interface.
When evaluating inventory management solutions, consider your business’s specific needs. If you’re working with just a few products and suppliers, Amazon’s native tools might suffice initially.
However, as you scale beyond 50+ SKUs or begin working with suppliers who have inconsistent lead times, dedicated inventory management software becomes increasingly valuable.
Our experience with multiple inventory solutions has shown that most fall short in critical areas – either offering robust forecasting but poor supplier management, or vice versa.
So Stocked’s comprehensive approach addresses both aspects, making it our preferred recommendation for serious Amazon sellers.
Pay-Per-Click (PPC) Advertising: Adtomic and Perpetua
PPC advertising is crucial for visibility, but manually managing campaigns is time-consuming and inefficient.
This is where many more experienced sellers might purchase Helium 10 for their large suite of software tools ranging from scouting, analytics, inventory management, and more. Perpetua is higher level solution for PPC for more advanced sellers.
Effective PPC management represents one of the most significant opportunities for improving your Amazon business’s profitability.
However, it also presents a steep learning curve that can be intimidating for new sellers.
Automation tools help bridge this gap by providing guidance while still allowing you to maintain control over your advertising strategy.
Adtomic
Ideal for sellers who want guided, semi-automated management:
- Intuitive interface
- Decision support tools
- Learning-friendly platform
- Integrated with Helium 10
Adtomic strikes an excellent balance between automation and control.
Rather than completely automating your PPC management (which can be risky for beginners who are still learning the fundamentals), it provides recommendations and insights while allowing you to make the final decisions.
This approach helps you develop your advertising expertise while still benefiting from data-driven suggestions.
The integration with Helium 10 provides additional value if you’re already using their other tools. This integration creates a seamless workflow where your product research, keyword analysis, and advertising management all exist within a single ecosystem, reducing the time spent switching between platforms.
Perpetua
For those seeking full AI-driven optimization:
- Artificial intelligence-powered campaign management
- Automated bid adjustments
- Comprehensive performance tracking
- Suitable for advanced sellers
As your Amazon business grows, the complexity of managing multiple advertising campaigns across dozens or hundreds of products can become overwhelming. At this stage, fully automated solutions like Perpetua become valuable. By leveraging artificial intelligence to optimize bids and allocate budget across campaigns, Perpetua allows you to scale your advertising efforts without a proportional increase in management time.
The choice between semi-automated tools like Adtomic and fully automated platforms like Perpetua largely depends on your business’s scale and your personal preference for control. Some sellers prefer to maintain oversight of their advertising decisions regardless of business size, while others value the time savings that full automation provides.
Regardless of which approach you choose, investing in PPC automation becomes increasingly important as your product catalog grows. Manual campaign management quickly becomes impractical beyond 20-30 products, making automation tools essential for scaling your advertising efforts effectively.
Amazon Native Tools: The Underrated Powerhouse
Don’t overlook Amazon’s evolving Seller Central tools. Recent additions like Brand Analytics and Manage Your Experiments provide unprecedented insights that were previously only available through third-party software – often at considerable expense.
As competition in the Amazon ecosystem has intensified, Amazon has responded by developing more sophisticated tools for sellers.
These native solutions offer several advantages: they’re free, they use first-party data directly from Amazon, and they’re deeply integrated with the platform.
Taking full advantage of these tools can reduce your reliance on paid third-party solutions while providing valuable competitive insights.
Brand Analytics
Detailed search term performance:
- Market share insights
- Click and conversion data
- Weekly/monthly/quarterly reporting
Brand Analytics represents one of Amazon’s most valuable offerings for serious sellers.
By providing direct insight into search term performance and competitive positioning, it allows you to make data-driven decisions about product selection, listing optimization, and advertising strategy.
Unlike third-party tools that estimate search volume and relevance, Brand Analytics provides actual data from Amazon’s internal systems. This first-party data offers unparalleled accuracy, making it an essential resource for optimizing your Amazon business.
Manage Your Experiments
Now allows A/B testing on:
- Product titles
- Main images
- A+ content
- Bullet points
- Additional listing elements
The introduction of A/B testing capabilities marks a significant advancement in Amazon’s seller tools.
Previously, optimizing listings required educated guesswork or expensive third-party testing solutions.
With Manage Your Experiments, you can now test different elements of your listings and make decisions based on actual performance data rather than subjective preferences.
This feature is particularly valuable because it measures the impact of changes on actual purchasing behavior, not just clicks or impressions. By focusing on conversion rates and revenue, Manage Your Experiments helps you identify the listing optimizations that truly drive business results.
Pro Tip: Focus on experiments that directly impact revenue, not just aesthetic preferences. While visual appeal matters, the ultimate goal is increasing sales and profitability.
Prioritize testing elements that influence purchasing decisions, such as benefit-focused titles or images that clearly demonstrate product features.
Project Management: Todoist and ClickUp
Effective project management is the backbone of a successful Amazon business.
As your operation grows, the number of tasks, deadlines, and team members increases exponentially.
Without proper project management tools, critical activities can fall through the cracks, leading to missed opportunities and operational inefficiencies.
Todoist
Perfect for individual sellers focusing on:
- Beautiful, intuitive interface
- Seamless integration
- Zero-based scheduling
- Productivity tracking
For solo entrepreneurs or small teams, Todoist offers an ideal balance of simplicity and functionality.
Its clean interface reduces the learning curve, allowing you to implement effective task management without a significant time investment.
The zero-based scheduling approach helps ensure that every moment of your workday is allocated intentionally, increasing productivity and reducing the risk of important tasks being overlooked.
Todoist’s integration capabilities allow it to connect with other tools in your workflow, creating a seamless experience that reduces the friction of task management. This integration is particularly valuable for Amazon sellers who typically work with multiple platforms and need a central hub for tracking responsibilities across different systems.
ClickUp
Ideal for teams needing:
- Comprehensive project tracking
- Team collaboration
- Multiple view options
- Task management across clients
As your Amazon business expands beyond a solo operation, more robust project management solutions become necessary.
ClickUp addresses this need by providing comprehensive team collaboration features while maintaining the flexibility to adapt to various workflow styles.
The multiple view options (including Kanban boards, calendars, and list views) allow team members to interact with projects in their preferred format, increasing adoption and effectiveness. The ability to manage tasks across different clients or brands makes ClickUp particularly well-suited for agencies or sellers managing multiple Amazon accounts.
When selecting a project management tool, consider your current needs and anticipated growth. If you’re operating independently with plans to remain solo, Todoist’s streamlined approach may be ideal.
However, if you anticipate adding team members or significantly increasing your operational complexity, investing in a more robust platform like ClickUp from the beginning can reduce the pain of transitioning later.
Pricing and Repricing: Keepa
Keepa’s free version offers invaluable price tracking and historical data:
- Price history charts
- Competitor pricing insights
- Automated price drop alerts
- Amazon sales rank tracking
Pricing strategy represents one of the most critical aspects of Amazon success, particularly for wholesale sellers competing with multiple other merchants for the Buy Box. Understanding historical pricing trends and competitive positioning can help you make informed decisions about when to adjust prices and how aggressively to compete.
Keepa provides this historical context through comprehensive price tracking and sales rank data.
By analyzing how prices and demand have fluctuated over time, you can identify seasonal patterns, competitive trends, and opportunities for strategic pricing adjustments.
The automated price drop alerts are particularly valuable for wholesale sellers looking to source new products. By monitoring potential wholesale opportunities for price reductions, you can identify moments when profitability might increase or when competitors may be liquidating inventory (potentially signaling issues with the product that you should investigate before committing).
While Amazon offers its own repricing tools, they typically favor price reductions rather than strategic positioning. Keepa’s historical data provides the context needed to make more nuanced pricing decisions that balance competitiveness with profitability.
Final Thoughts: Strategic Software Selection
Remember, software should adapt to your process, not vice versa. Start with free trials, experiment methodically, and invest in tools that demonstrably improve your business performance. Prioritize tasks that lead to scouting, purchasing, and flipping products initially and only pick up new tools when you need a tech solution.
The temptation to adopt every new software solution can be strong, especially when facing challenges in your Amazon business. However, each new tool adds complexity to your operation: there’s a learning curve, integration challenges, and ongoing costs to consider. Before adopting any new software, clearly identify the specific problem you’re trying to solve and evaluate whether the solution justifies the additional complexity.
Our recommended approach:
- Use free trials extensively
- Track ROI for each tool
- Be willing to switch if a tool isn’t serving you
- Continuously educate yourself on new technologies
For new Amazon sellers, we recommend starting with just a few essential tools: a product research platform like SmartScout or Helium 10, basic contact discovery tools like Snov.io, and Amazon’s native analytics. As your business grows and specific operational challenges emerge, you can strategically add specialized tools to address those needs.
Remember that the most successful Amazon sellers aren’t necessarily those with the most sophisticated software stack. Rather, they’re the ones who effectively leverage a carefully selected set of tools to support efficient operations and data-driven decision-making.
The Amazon ecosystem moves fast. Stay agile, stay informed, and leverage technology to gain a competitive edge – but never let the pursuit of perfect tools distract you from the fundamentals of building relationships with suppliers and providing value to customers.
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