Business

Ready to have your mind blown?

Did you know that if you had invested just $1,000 in Amazon stock back in 1997 then, it’d be worth around $2,000,000 today?

Take a second to let that sink in.

Think about what that kind of money could do for you.

Maybe you’d be free from student loans. Maybe you’d be driving a better car, taking more vacations, or finally living in that dream home with the big backyard and a three-car garage.

Okay, deep breath. No need for regrets. We get it.

The good news?

Even though most of us missed out back then, you haven’t missed out now.

Amazon isn’t just making billionaires out of investors—it’s also paying everyday people tens of billions of dollars every year.

In 2018 alone, it was around $40 billion, and that number has skyrocketed since. Amazon is still growing at an insane rate, and it’s creating the biggest money-making opportunity our generation has ever seen.

And here’s the thing—anyone can be a part of it.

What Most Amazon Shoppers Don’t Know

You’ve probably bought plenty of things on Amazon—anything from phone chargers to furniture. And how often has someone asked, “Where’d you get that?” and you casually replied, “Oh, Amazon.”

But here’s what most people don’t realize: over half of everything sold on Amazon isn’t actually sold by Amazon—it’s sold by people like you.

That coffee table? Could’ve come from a stay-at-home mom running her own Amazon business. That hoodie? Maybe a college student flipping products between classes. That cool wall clock? A regular guy trying to escape the 9-to-5 grind.

These aren’t big-time millionaires or e-commerce wizards.

They’re everyday people who saw an opportunity and ran with it. And if they can do it, why not you?

Why Now is the Time to Start Selling on Amazon

Let’s be real: Amazon isn’t slowing down.

Every year, their revenue jumps by 30-40%. By 2030 (which, let’s be honest, feels like tomorrow), Amazon is projected to pull in nearly $800 billion a year.

That’s massive.

And while some people might think it’s “too late” to start selling, the reality is that Amazon needs more sellers. The demand is outpacing the supply. And a lot of new sellers? They have no idea what they’re doing.

The market is wide open for people who are serious about building a real business.

And there’s no cap on what you can earn. Whether you just want some extra spending money or a full-time income, this can be your shot at real financial freedom.

Think this is just a side hustle? Maybe. But did you know that one in five Amazon sellers is doing at least $1 million in sales a year?

And that number doubled from 2017 to 2018.

But How Do You Actually Get Started?

If your head is spinning with questions—Where do I start? What do I sell? How do I even find products?—you’re not alone.

There’s a ton of info out there, and everyone seems to have a different opinion on the “best” way to sell on Amazon.

Private Label? Huge potential, but it’s expensive and risky.
Retail & Online Arbitrage? Easy to start, but tough to scale.
Dropshipping? Amazon’s cracking down, making it less and less reliable.

So what’s the best way in? We’ve got the answer.

It’s a low-risk, high-reward method that’s been proven to work time and time again.

The Secret? Reverse Sourcing Wholesale

We didn’t start with a million-dollar business.

We started with a simple goal: make enough money to support our families. And we figured it out—starting with just $600, we turned that into millions.

How?

By perfecting a strategy called reverse sourcing wholesale.

Instead of gambling on new products and hoping they’ll sell, we reverse engineer the process.

We start by finding products that are already selling like crazy on Amazon, then track down the suppliers and lock in deals that make us profit.

This strategy has helped us and our students generate over $1 BILLION in Amazon sales.

Some of them have even flipped their businesses for six-figure paydays. And the best part? It doesn’t take endless hours of work. We’re talking about a business model that can make you money while you sleep.

You’re Not in This Alone

We get it—jumping into something new is scary. But here’s the thing: we’ve already made all the mistakes, so you don’t have to.

We’ll be with you every step of the way.

That’s why we put together a free Wholesale Formula online workshop, where we break down our exact Reverse Sourcing Wholesale method so you can start your own Amazon business without the guesswork.

Selling on Amazon isn’t some get-rich-quick scheme. But it’s also not impossible. With the right tools, resources, and support, you can absolutely do this.

The opportunity is there. It’s just waiting for people who are ready to take action.

Are you one of them?

It doesn’t matter who you are, where you’re from, or what kind of background you have.

There is ONE THING that holds so many people back from their true potential.

Fear of failure.

And this doesn’t just affect beginners either. This fear hits ALL of us at some point in our lives. Whether you’ve never sold a dime online or you’ve made 8-figures.

It’s a fact of life.

But how you deal with it is what truly matters.

When we first met Cheryl, she was battling that fear herself.

Today, she runs a thriving seven-figure Amazon business – even topping $1.5 million in sales one year. But her story almost ended before it began. Now, her story is an inspiring lesson for anyone looking to run their own business…

When “What Do I Have to Offer?” Meets a Million-Dollar Opportunity

“What could I possibly offer?”

That’s what Cheryl kept asking herself after discovering The Wholesale Formula on Facebook.

Despite her fears, something made her take action. She invested a significant portion of her savings into the program – a decision that would later prove transformative, but at the time felt terrifying.

Like many people starting their own business, Cheryl’s early journey wasn’t always smooth.

She “fell flat on her face over and over again,” as she puts it. But unlike many others who let failure stop them, Cheryl kept pushing forward, even when her doubts screamed loudest.

The Dinner That Changed Everything

We’ll never forget the night Cheryl nearly gave up.

During a TWF event, she sat next to Dan at dinner and confessed she was ready to throw in the towel. This was remarkable because, as she puts it, “I’ve never given up on anything – I am a fighter.”

But sometimes even fighters need someone to believe in them.

Dan saw what Cheryl couldn’t see in herself at the time. “You’re smart, you’re well-spoken, you’re educated,” he told her. “But you don’t even need to be all those things to be successful at this. You just don’t have the confidence.”

That conversation became the turning point in Cheryl’s journey.

When Numbers Tell a Story of Transformation

What happened next still amazes us:

First year: $40,000 in sales
Second year: $400,000
Third year: $1.2 million
Fourth year: $1.5-1.6 million

But here’s what makes us proudest: Cheryl’s success isn’t just about the numbers. As she told us recently, “I never imagined I would be talking about these kind of numbers in my life.”

The Real Definition of Success: Finding Freedom

Today, Cheryl enjoys what she calls true freedom for the first time in her adult life.

“I have freedom of finances, I have freedom of time,” she said.

Perhaps most remarkably, she considers herself “semi-retired” after just four years – something she never thought possible.

But what moves us most is how she’s transformed internally.

The woman who once questioned what she had to offer now faces her fears head-on.

“Your fears are just that – they’re not real,” she tells other members of our community. “I didn’t face them for a long time. I ran away. Now I am like full-bore, let’s go for it!”

A Transformation Beyond Price

When Cheryl tells us we changed her life, we always remind her that she did the work. We simply provided the tools.

As she puts it, “Whether we implement it or not, or how we implement it, it is up to us. But you don’t know what you don’t know, and they gave me that.”

Her story embodies everything we believe at The Wholesale Formula – that with the right tools, support, and determination, transformation isn’t just possible – it’s inevitable. Every time we see Cheryl at events now, we’re reminded of why we do what we do.

Never forget, sometimes the biggest success stories come from those who almost gave up. Sometimes the most powerful transformations happen when someone finally believes in themselves.

And sometimes, all it takes is the courage to try one more time.

That’s what The Wholesale Formula community is all about. And we couldn’t be prouder to have Cheryl as part of our billion-dollar success story.

Why NOW (2025) Is The Best Time to Become an Amazon Seller

From Almost Quitting to $1.5 Million…