It doesn’t matter who you are, where you’re from, or what kind of background you have.
There is ONE THING that holds so many people back from their true potential.
Fear of failure.
And this doesn’t just affect beginners either. This fear hits ALL of us at some point in our lives. Whether you’ve never sold a dime online or you’ve made 8-figures.
It’s a fact of life.
But how you deal with it is what truly matters.
When we first met Cheryl, she was battling that fear herself.
Today, she runs a thriving seven-figure Amazon business – even topping $1.5 million in sales one year. But her story almost ended before it began. Now, her story is an inspiring lesson for anyone looking to run their own business…
When “What Do I Have to Offer?” Meets a Million-Dollar Opportunity
“What could I possibly offer?”
That’s what Cheryl kept asking herself after discovering The Wholesale Formula on Facebook.
Despite her fears, something made her take action. She invested a significant portion of her savings into the program – a decision that would later prove transformative, but at the time felt terrifying.
Like many people starting their own business, Cheryl’s early journey wasn’t always smooth.
She “fell flat on her face over and over again,” as she puts it. But unlike many others who let failure stop them, Cheryl kept pushing forward, even when her doubts screamed loudest.
The Dinner That Changed Everything
We’ll never forget the night Cheryl nearly gave up.
During a TWF event, she sat next to Dan at dinner and confessed she was ready to throw in the towel. This was remarkable because, as she puts it, “I’ve never given up on anything – I am a fighter.”
But sometimes even fighters need someone to believe in them.
Dan saw what Cheryl couldn’t see in herself at the time. “You’re smart, you’re well-spoken, you’re educated,” he told her. “But you don’t even need to be all those things to be successful at this. You just don’t have the confidence.”
That conversation became the turning point in Cheryl’s journey.
When Numbers Tell a Story of Transformation
What happened next still amazes us:
- First year: $40,000 in sales
- Second year: $400,000
- Third year: $1.2 million
- Fourth year: $1.5-1.6 million
But here’s what makes us proudest: Cheryl’s success isn’t just about the numbers. As she told us recently, “I never imagined I would be talking about these kind of numbers in my life.”
The Real Definition of Success: Finding Freedom
Today, Cheryl enjoys what she calls true freedom for the first time in her adult life.
“I have freedom of finances, I have freedom of time,” she said.
Perhaps most remarkably, she considers herself “semi-retired” after just four years – something she never thought possible.
But what moves us most is how she’s transformed internally.
The woman who once questioned what she had to offer now faces her fears head-on.
“Your fears are just that – they’re not real,” she tells other members of our community. “I didn’t face them for a long time. I ran away. Now I am like full-bore, let’s go for it!”
A Transformation Beyond Price
When Cheryl tells us we changed her life, we always remind her that she did the work. We simply provided the tools.
As she puts it, “Whether we implement it or not, or how we implement it, it is up to us. But you don’t know what you don’t know, and they gave me that.”
Her story embodies everything we believe at The Wholesale Formula – that with the right tools, support, and determination, transformation isn’t just possible – it’s inevitable. Every time we see Cheryl at events now, we’re reminded of why we do what we do.
Never forget, sometimes the biggest success stories come from those who almost gave up. Sometimes the most powerful transformations happen when someone finally believes in themselves.
And sometimes, all it takes is the courage to try one more time.
That’s what The Wholesale Formula community is all about. And we couldn’t be prouder to have Cheryl as part of our billion-dollar success story.