By Dan Meadors & Dylan Frost, The Wholesale Formula
Over the last ten years, we’ve managed more than $40 million in Amazon sales and taught thousands of students how to build real ecommerce businesses. And do you know what the single most intimidating step is for almost every beginner?
Sending that first email to a supplier.
We’ve seen it again and again. Someone gets excited about finding a great brand they’d love to sell, but then they freeze when it comes time to reach out. They overthink it. They worry about saying the wrong thing. They try to sound overly “corporate.” Or worse—they never hit send at all.
That hesitation is what keeps a lot of would-be sellers from ever starting.
But here’s the truth: you don’t need a perfectly polished pitch. You don’t need years of experience. You just need a simple, polite, and professional email that opens the door.
And today, we’re going to hand you those emails. Five real templates we’ve seen work again and again. They’re simple. They’re clear. And they’re designed for you—the beginner who just wants to get your first “yes” from a brand.
Why Templates Matter (And Why Most People Blow This Step)
Most new sellers believe they have to “prove themselves” in the very first message. They pack their emails with too much detail, talk about revenue they haven’t earned yet, or use industry jargon they don’t even understand. The result? Their message feels awkward or fake.
Suppliers don’t expect you to be an expert from day one. What they want is:
- Politeness and professionalism.
- Clarity on what you’re asking for.
- Confidence that you’re serious.
That’s it. If you can check those three boxes, you’ve already done more than 90% of other people who try and fail.
The five templates below will help you do exactly that.
Template 1: Beginner Account Request
This is the simplest message you can send if you’re just starting out. Think of it like introducing yourself at a networking event. You’re not closing a deal—you’re starting a conversation.
Subject line: New Wholesale Account Request
Body:
Hello [Supplier Name],
My name is [Your Name], and I run [Your Business Name]. I’m very interested in carrying your products and would love to set up a wholesale account with you.
Please let me know what steps I need to take to get started.
Thank you for your time,
[Your Full Name]
[Your Business Name]
[Your Contact Information]
That’s it. Simple, clean, and professional. You’d be surprised how often this gets a positive reply.
Template 2: Advanced Account Request with Value Propositions
Once you’ve gotten your feet wet—or if you feel comfortable showing a bit more confidence—you can use a slightly longer email. This one includes potential value propositions that are especially powerful for Amazon-focused sellers.
Subject line: Wholesale Account Inquiry
Body:
Hello [Supplier Name],
My name is [Your Name], and I represent [Your Business Name]. I’m very interested in setting up a wholesale account to carry your brand’s products.
Along with placing orders, I’d also be happy to help your brand grow online. Specifically, I can offer support in three areas at no cost to you:
- Amazon Listing Optimization – improving product images, titles, and descriptions to increase visibility and sales.
- Ecommerce Marketing – strategies to boost awareness and drive more traffic to your products.
- Logistics & Analytics – insights into overall Amazon performance to reduce back-orders and lost sales.
I believe these improvements could help your brand capture more market share online while ensuring customers have a great buying experience.
Please let me know the best way to move forward in opening a wholesale account.
Thank you,
[Your Full Name]
[Your Business Name]
[Your Contact Information]
Notice how this message still stays short, but it shows suppliers you’re not just another reseller—you’re someone who adds value.
Template 3: Follow-Up After No Reply
Sometimes, even the best email gets ignored. That doesn’t mean the supplier isn’t interested. They may simply be busy. A polite follow-up can often turn silence into a conversation.
Subject line: Following Up on Wholesale Account Request
Body:
Hello [Supplier Name],
I just wanted to follow up on my email about setting up a wholesale account. If email isn’t the easiest way, I’d be glad to schedule a quick phone call at your convenience.
Please let me know what works best for you.
Thank you again,
[Your Full Name]
[Your Business Name]
[Your Contact Information]
This shows persistence without being pushy. It also gives them another communication option, which can make it easier for them to respond.
Template 4: Post-Call Thank You and Next Steps
If you get a call with a supplier, you should always follow up with a thank-you. It sets you apart as a professional and keeps the momentum going.
Subject line: Thank You
Body:
Hello [Supplier Name],
Thank you for taking the time to speak with me today. I really appreciated learning more about your brand and your products.
As discussed, I’ll [insert next step: submit an application, place an opening order, or send documents]. Please let me know if there’s anything else you need from me to move forward.
Looking forward to working together,
[Your Full Name]
[Your Business Name]
[Your Contact Information]
This step alone often makes you more memorable than other resellers.
Template 5: Objection Rebuttal (No Brick-and-Mortar Store)
One of the most common objections you’ll face is: “We only work with brick-and-mortar retailers.”
This is where many beginners give up. But here’s the truth: a brand’s growth on Amazon depends more on ecommerce expertise than on physical storefronts. You can frame your response around that.
Subject line: Wholesale Account
Body:
Hello [Supplier Name],
I completely understand your preference for brick-and-mortar retailers. I wanted to share that my focus is on ecommerce growth, particularly Amazon, which is now the largest retail platform in the world.
I specialize in helping brands improve their Amazon presence, which leads to more consistent sales, better reviews, and fewer customer service issues. Many brands find that this type of support drives their growth more effectively than adding new physical stores.
I’d love the opportunity to bring that expertise to your brand while also representing your products as a reseller.
Thank you for considering,
[Your Full Name]
[Your Business Name]
[Your Contact Information]
Not every brand will say yes—but many will. And the ones that do often turn into your most profitable accounts.
Beyond the First “Yes”
Getting approved as a reseller is only the beginning. The real magic happens after you start placing consistent monthly orders.
Once a supplier sees that you’re reliable—and that you’re actively solving problems for their brand—they often begin offering more favorable opportunities. That can include things like:
- Better pricing tiers.
- Semi-exclusive or even exclusive rights to sell their products on Amazon.
- Direct input on new product launches.
In other words, the email is just the spark. The long-term relationship is where the fire burns hottest.
Why This Works (And Why It’s Repeatable)
You don’t need a massive budget. You don’t need decades of retail experience. You don’t even need to invent your own email scripts.
What you need is a repeatable system:
- Identify brands that are under-represented or under-optimized on Amazon.
- Use proven templates to open conversations with suppliers.
- Follow through with persistence and professionalism.
- Deliver value after you get the account.
- Grow your relationships into exclusive opportunities.
That’s the exact process that has helped our students turn a few hundred dollars into six- and seven-figure businesses.
Encouragement for Beginners
We know this might feel intimidating. Maybe you’ve never emailed a supplier in your life. Maybe you worry they’ll ask you a question you don’t know the answer to. Maybe you feel like you don’t have the “credibility” to start.
But here’s the truth: every successful seller you’ve ever seen started exactly where you are right now. The only difference is they took action.
Sending one of these emails today could be the first step toward changing your life.
And if you need guidance, that’s exactly what our workshop is for.
Quick Summary
- Most beginners overcomplicate supplier outreach.
- Polite, professional, and clear emails open doors.
- Use the 5 templates: Beginner Request, Advanced Request, Follow-Up, Post-Call Thank You, and Objection Rebuttal.
- Once approved, consistent orders and value-add support lead to deeper opportunities like semi-exclusives.
- You don’t need perfection—you just need action.
Your Next Step
If this excites you and you’re ready to learn the full system step-by-step, we invite you to join the waitlist for our next free workshop.
👉 Click here to join the waitlist now.
You’ll see exactly how we’ve built a repeatable, scalable business by opening accounts with brands and turning them into long-term partnerships.
Don’t just read this and nod along. Take the first step. Open the vault, send the email, and start building your business today.